Didier Anzieu french psychologist and philosopher who developed the pioneering concept of “I-skin” and the importance that the skin as a border. This theory studies the impact of the first tactile experiences between the mother and her son. Such contact contributes to the child’s development as an autonomous and mentally and physically secure individual. Oxytocin is a hormone known to stimulate labor and lactation. It also establishes the bonds between mother and child. Oxytocin may also induce anti-stress effects by lowering blood pressure, lowering cortisol levels, decreasing anxiety, and increasing the pain threshold.
DIDIER ANZIEU
“This customized wrap completes the individualization of the baby by the recognition that the confirmation of her individuality brings: she has her own style, her own temperament, different from the others on a background of similarity.”
In fact, the Calm and Connection Theory claims that nature also provides stress relief and promotes health. It also exerts a repairing effect by action of the oxytocinergic system. The release of oxytocin can be triggered by touch and heat, smell, sound, and light. Positive social interactions in daily life are very important. In fact, interactions involving touch, human support, warmth, and empathy continually activate this system.
Therefore, a suitable design of cosmetic products contributes to restore the body through the release of oxytocin. The fact that facial and body care products have very pleasant textures and smells makes us feel better. Therefore, through touch and a pleasant texture, we achieve a positive attitude associated with self-care.
